Digital marketing is an effective tool to grow any business whether small or big-gigantic business like Nike or Apple. When digital marketing is executed correctly it can help your business not only grow but also make sales and outcompete your competition.
For small businesses, digital marketing provides them with a useful platform in which they can conveniently structure their growth and manage their performance. Digital marketing is useful in many ways than one and we are going to discuss several ways in which it can transform small businesses.
Advantages Of Digital Marketing for Small Businesses
1. Enhances Your Brand Visibility and Reach
When it comes to growing small businesses, the first thing you need to do is to expand your customer base. This is where digital marketing comes into play. This is because with digital marketing you can reach out to as many clients as possible within a short period of time.
Brand exposure in itself can be improved with two key strategies – Social media marketing and search engine optimization. SEO alone will help your site rise to the top of search engine results, which increases visibility thus linking you to more potential customers looking for your services or products.
Now when you leverage that and combine it with digital marketing for small businesses you can massively increase your brand’s exposure. This in turn will help you attract new and diverse audiences boosting your business growth and performance.
2. Target Specific Audience
Customer demographics are a fundamental aspect when it comes to marketing. This is simply because you will be placing your massage right exactly where it should be, not playing a game of luck. This is where digital marketing outperforms traditional broad-spectrum advertising by a huge margin.
To make it even better, digital marketing allows audience segmentation. This step makes the targeted digital advertising much better. Being able to not only target a specific group but also segment all your potential customers means you can personalize your ads making the message resonate deeply with each group.
Remember, when your ad not only resonates with specific but also aligns with their browsing behaviors or their daily job, then that campaign is highly likely to convert. The good thing about personalized ads is that it doesn’t really matter what medium you are using to advertise be it social media marketing, google ads, or email marketing, it will still be impactful and have high ROI.
3. Building a community
One of the most valuable aspects of digital marketing is not only its ability to grow your customer base but also to foster direct interaction with your audience. A great example of this is the success story of Hush, a small online business founded by Aaron Spivak and Leroy, two Canadians from Toronto. Starting with just $4,000, they scaled their business to $48 million in only four years.
Their first product, the Hush weighted blanket, initially sold well, but once winter passed, sales dropped to zero. Faced with this challenge, they devised a new strategy: they emailed every customer who had previously bought a blanket, asking them why they hadn’t made repeat purchases and what issues they had with the product. Through this feedback, they uncovered a flaw in their design.
From that point on, Hush committed to staying in close contact with their customers, building a loyal community of buyers. This approach allowed them to consistently release products tailored to customer needs. For example, they asked customers about their mattress problems and then developed a new mattress that addressed those concerns, resulting in products that perfectly fit customer demands.
Watch their ‘The Underdog’ story HERE.
4. 24/7 Marketing
Unlike traditional marketing methods, digital marketing is always present, which means offers a significant advantage for small businesses. The effectiveness of digital marketing means that your business can be out there all the time, and this is something that traditional methods cannot provide. In digital marketing, your campaigns are ongoing whereby you’re able to target your audiences at any given moment without having to consider time or business hours.
Imagine, that consumers come across your brand at any time of the day and night, whether scrolling through their social media feed at midnight or looking for a product at 4 in the morning. It means that your business is easily accessible and thus there are chances of interacting with your audience any time they are.
Digital marketing is in line with the current trend whereby information and services are easily accessible in their hands. It is also important for the small business owner to know that marketing is always going on in the background, creating brand familiarity and sales while they are not present. It is like having an engine of marketing that just doesn’t stop chugging and it is making sure that your business is growing and you are impacting as many people as possible.
5. Increased Efficiency
Digital marketing and technologies ease workload that involves searching for files, arranging data, and handling client details.
In fact, even traditional stores currently have a mechanism for engaging with clients on the Internet. It’s easier to do invoicing, sharing of information and even editing through the help of electronic systems. They also enable you to easily manage trends and data for retrieval in order to facilitate the right decisions.
6. Save money and reach more people for less.
Digital marketing is cheaper and more efficient to use than conventional marketing since it has a wider reach. For instance, using SMM, E-mail Marketing, and SEO to reach the targeted group involves a much lower expense than Newspaper Ads, Television, Billboards, etc.
In services such as pay-per-click advertising, you only use your money when a person has clicked on the ad, thus effective use of money. Also, the flexibility of the platforms means that a marketer can make changes to the campaigns as events unfold, and therefore there are no wasted resources.
Finally, this means that you can reach more possible customers compared to those that can be reached by conventional marketing at a considerably lower price, making it a very effective tool for any small business that aims at getting the highest possible ROI.
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