If you’re running an e-commerce business, then you need to build quality backlinks for your e-commerce store.

But why are backlinks for e-commerce that crucial?

Well, it is simple: Quality backlinks are one of the top key drivers that help boost search engine rankings and increase traffic to your e-commerce store. This will ultimately help drive conversions.

According to several studies, it is a notable fact that backlinks are and have been one of Google’s top three ranking factors. This, therefore, makes backlinks for e-commerce indispensable for your e-commerce success. Therefore, when dealing with a competitive niche, utilizing backlinks is essential.  

Fun Fact: A staggering 96.55% of content gets no traffic from Google, and backlinks are one of the three reasons why. And so, strong link-building strategies can improve your site’s visibility and discoverability while boosting its ranking within search results.

Statistically, how effective are Backlinks for E-commerce?

Well, let’s have a look at the numbers and see what they say:

1. Backlinks as a Ranking Factor: As noted, when it comes to Google search ranking, backlinks are among the top three fundamental metrics considered by search engines. In fact, research also shows that sites with high-quality backlinks always rank at the top of the SERPs. Also, according to Ahrefs, 96.55% of pages have no organic traffic, and that is just due to these three reasons:
2. No backlinks
3. No search demand
4. Doesn’t fit the intent 
5. Organic Traffic Boost: According to Backlinko research, a site ranking top in search engine results features 3.8 times the number of backlinks than the lower positions. This means that sites that have effective link-building strategies can easily enjoy huge spikes in both ranking and organic traffic.
6. Boosts Conversion Rates: When dealing with an e-commerce website, the most valuable metric is conversion rate. But how do backlinks influence this? Well, if you have backlinks from top-ranking reputable sites, then that authority and trust that they hold will be transferred to your website. This will, therefore, help you build trust, which will translate to higher CTR and more conversions for your e-commerce store.
7. Boosts Domain Authority: Apart from increasing CTR and conversion rates, backlinks can also easily help you build domain authority. As noted, the authority and trust from highly ranked and reputed sites can be transferred to your site, which impacts the domain’s authority in a positive way.

Effective Strategies for Building Backlinks for E-commerce

Effective and best link-building strategies for building backlinks for e-commerce should deliver in three key areas:

• Improving the website’s authority in general
• Boosting your website ranking and
• Increasing both direct and traffic.

Here are some of the stapes for implementing the best link-building strategies for e-commerce:

1.     Create High-Quality Content

What makes your content different? Is it referable? Does it have useful and valuable information that can be sourced anywhere else?

Answering these questions will help you identify the right solution for creating high-quality content:

• Blog Posts: frequently post a new blog post that offers new insight on the industry you’re focused on. For instance, if you have a new product that hasn’t been reviewed by anyone or by many people, write a detailed post about it. To make it stand out, add graphics and quotes where relevant to make it more appealing and authoritative. 
• Product Descriptions: Having detailed product (in-depth) descriptions that contain keywords will help you rank and potentially get backlinks for that product page.
• Guides and Tutorials: This is the best because most sites focus on the product, not the guides and tutorials. Therefore, creating detailed step-by-step guides and tutorials would help to demonstrate your proficiency. These types of content will inherently attract backlinks due to their informative nature.

2.     Guest Posting

This is one of the most used and most effective ways of gaining backlinks. With this strategy, you can easily acquire several high-quality backlinks for e-commerce while building your authority in the industry:

• Identify Relevant Blogs: There are a number of high-ranking websites in your niche. So do this: search for and find the ideal ones that potentially haven’t addressed specific problems. For instance, they haven’t published a guide article for specific products.
• Pitch Your Ideas: After searching and evaluating which ones are ideal for you, contact the blog owners or editors. Pitch a list of interesting topics that are of interest to both their and your website and the blog’s readership. Make sure you not only provide original content but also very valuable content to improve your chances of approval.
• Provide Value: Ensure that guest posting is going to bring some added value to the readers of guests. In writing a post, it is vital that it be informative and contain a link that would lead the visitor to the e-commerce site; otherwise, it will look forced and, hence, unbeneficial.

3.     Broken Link Building

Another valuable strategy is visiting highly ranked websites’ blog posts and searching for broken links in their posts. A broken backlink is the ones that the directed page or post no longer exist. For example, if you click on that link, it says the site cannot be found.

And so, after finding these links, make sure to offer valuable and competitive alternatives with extra incentives to them. For example, you can offer to write them 2, 3, or X number of new articles for one or two backlinks.

Remember, if that particular page or post that you’ve found broken backlinks in is ranking on the first page, then those incentives are worth it.

4.     Directory Submissions

Directory submissions are another effective strategy for building backlinks for e-commerce. When done correctly, these submissions enhance your online presence while boosting your backlink profile.

However, you should note that not all directories are good enough to submit your e-commerce website to. Therefore, you should only submit your e-commerce website to good quality and relevant directories.

When you are submitting your website to these directories, make sure you fill in the proper description, which should contain some of the relevant keywords. This will ensure that you are trying to garner maximum exposure for your work while at the same time making sure you are targeting the right market.

5.     Social Media Engagement

Social media can serve as a powerful tool for amplifying your content and encouraging backlinks. But how can you use social media platforms to build effective backlinks for your e-commerce store?

Well, do this:

• Share short and engaging curated blogs for your specific products. In fact, you can tap on a trend, for example, the Human AI trend, do a short review, and you can add links to an in-depth article on your website that links to that product.
• Secondly, engage with your followers and audience; this is a valuable aspect that will help you build a community.
• Thirdly, use influencers. This is another way of engaging your customers and, more importantly, tapping into a large number of potential customers.

6.     Local SEO

Local SEO is another valuable strategy that can help you build high-quality backlinks. And so, if you have a local presence, be sure to utilize this strategy.

First, claim and optimize Google My Business. With an updated Google My Business, you will likely be found locally, which allows you to dominate the market share of your local region. So, be sure to add your store information, the time when it is open, and the other keywords related to your store.

The next thing you will need to do is build local citations. To do this, you will need to submit your business to local directories, industry associations, and even the Chamber of Commerce in order to create local links. Local backlinks can be very useful for improving your SEO and driving local traffic.

Final Thoughts

In the end, backlink building for an e-commerce website is a very crucial strategy in improving the site to ensure better rankings in search engines for driving organic traffic and increasing conversions. Though time-consuming and effort-consuming, the benefits of high-quality backlinks are impressive: visibility, credibility, and authority within your niche.

Keep in mind that link-building is simply about quality, not quantity of backlinks for e-commerce. Therefore, you should focus on building real relationships, adding value worth linking to, and targeting the right platforms. By doing this, you will make your e-commerce site visible in the crowded digital marketplace. Follow these strategies frequently, and you will surely be well-set toward scaling the search rankings, driving more traffic, and building your business.