If you are working with a tight budget and you wish to improve your website’s performance then Google Trends for SEO is the way to go. In fact, it remains one of the best yet underrated free SEO tool that can assist you in boosting your SEO big time.
While paid SEO tools use third-party data sources, including Google Keyword Planner and anonymized traffic data to estimate keyword traffic volumes, Google Trends provides real-time data from over 63,000 searches per second on Google, thus providing a true reflection of search behavior. As per a study, 76% of marketers believe that data accuracy is important for SEO, and Google Trends provides real-time data and trends.
The beauty of Google Trends is that it has features like keyword segmentation by location and identification of trending searches. These features make it easier to identify the keywords that will have the most impact. To make it even better, these tools pinpoint areas where your campaigns should be focused based on that specific keyword.
Let’s have a look at how you make use of Google trends for SEO.
4 Ways To Use Google Trends for SEO
1. Google Trends for Keyword Research and Comparisons
The first and the most common use of Google Trends for SEO is keyword research. Google Trends has a comparative scale of 0 to 100 for the traffic data, making it a different keyword research approach. While this is helpful, it does not give the raw number of searches, so you are unsure whether a keyword yields hundreds or thousands of queries. You can compare the relative data to a keyword with known traffic volume to make it more meaningful.
Here is a good example:
As you can see, these are three related keywords, but with this comparison, you can note which to use are your focussed keywords and the other ones as supportive.
If there is no available related keyword, you can use a comparison keyword from an entirely unrelated industry or even a celebrity’s name to determine the search volume levels. The general keyword volume should be of interest to the analysis.
Furthermore, the exact search volume of the trending terms can also be found on the Google Trends Daily Trends page, so terms such as 100,000+ hold accurate numbers like 104,000, which can also be useful for comparison. Such a feature turned Google Trends into a great tool for finding new keywords to target in one’s site and studying trends in detailed categories.
2. Google Trends for Finding Top Niches
Besides keyword research, Google Trends is a very useful tool for finding profitable niches. This is because it shows trends in people’s behavior over a specific period.
Here is a good example of customer behavior based on a specific keyword:
These show frequent spikes in interest in the face-shaving niche, which is often attributed to TikTok trends.
So, how do you use Google Trends to find top niches?
Well, first of all, it is necessary to indicate several subjects or goods that you will focus on. This can be done based on individual sales experience, excess stock, or intuition. From there, the manual work begins: enter keywords one by one, check how they work, and choose only keywords that have stable and high traffic.
If you want to know more about the search trends, perform the following step: click on the ‘Year’ and type ‘2004-Present.’ Keywords that demonstrate a gradual increase in activity over time are usually associated with stable, high-margin segments. However, do not forget that as any niche develops, its competition also increases.
Alternatively, it is better to concentrate on topics characterized by a high, rapidly increasing interest. This is simply because these trends are relatively new; you can easily seize the opportunity and establish yourself before others do. However, you should keep in mind that these trends are not guaranteed to remain so popular.
In addition to that, Google trend can also help you pinpoint which keyword is mostly popular in:
3. Google Trends for Content Creation
When it comes to content creation, the main challenging step in it is coming up with topic ideas. This is where Google Trends can be very helpful. This is simply because of its valuable feature, the “Related Topics” table, which provides suggestions directly related to your searched keywords. This tool can be used to find topics for creating new content
Here is an example of related topics to face shaving:
Although this feature does not search for direct relations as the now outdated Google Correlate, it shows broad subjects that Google considers related to your search terms. For instance, if you type “gym equipment” in the Google Trends search box, the platform shows you related topics that can complement or enhance your content marketing plan.
For video creators, Google Trends is just as good as it is for bloggers. With this tool, you can check whether a specific keyword is currently popular on YouTube by choosing the option “YouTube search” from the list. This insight can be used to filter your content to topics that are trending in video searches, making it a great tool for planning YouTube content relevant to the audience and the search volume.
4. Avoid Fading Keywords
In digital marketing, it is always important to know what is new and what is popular to increase traffic. There is no better way to do this than by using Google Trends to filter out keywords trending downwards. This useful feature enables you to select a specific time frame to see how a particular topic or keyword is faring at any given time.
When analyzing keywords, you should be particularly careful with those with a decreasing trend. If you see that a certain term receives fewer requests, it is high time to leave it and not use it in your content since it will not attract visitors to your site.
As the same example used in point number one, you can see the keyword has already peaked and is now slowly falling:
This shows you one thing: it isn’t advisable to use these keywords at the moment since they might soon be less effective. Unless you’re writing about something trendy or a topic that will always be green, you shouldn’t focus on it.
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